PHOTOGRAPHY: Jonathan Lappin -Not Your Typical Fashion Shot!

London-based photographer Jonathan Lappin, who recently won the Daily Telegraph Fashion Week Photo Competition, took the time to share some thoughts on the process of capturing the moment with Fashion Beat TV.

“I am very much attracted to performers of all kinds and I get real satisfaction when I capture a great image of them. I have no interest in taking pictures that the subject would not like be seen.”

The competitions curator Kate Day explains she was “looking for images with a real sense of style that have captured a mood, a feeling, a look, even if they’re nothing like traditional fashion shots.”

Jonathan's Winning Shot

In his winning image, Jonathan Lappin managed to do just this while attending a burlesque ball, capturing two performers who provided him with a natural openness of expression. The atmosphere and ambient lighting of the venue provided the icing, which suited Jonathan’s style of bright contrast and a slightly over-exposed look perfectly.

As a result of winning the competition Jonathan will now take the opportunity to focus more on his fashion-inspired photography during London Fashion Week where he will be shooting in the pit at the Betty Jackson show.